Optimize your business beyond your Web site

One of the biggest misconceptions about online marketing is to focus only on optimizing your Web site for search engines. Search Engine Optimization (SEO) is vital, but it's certainly not the be-all and end-all of your online marketing efforts.
Online marketing is about establishing a strong and active presence that:
builds strong relationships …
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Websites have had a long history of being more static than dynamic. However, over the past three years (and even more with the introduction of the real-time search for blogs) the Internet has blossomed into the social medium of our time. More and more decisions are being made not by the information being posted, but through the dia
log happening on …
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Your Hard Work Will Payoff!
When it comes to search engines, driving people to your website is actually the easy part. It's getting them to stay and return that matters the most. Truth be told, I personally believe that the secret to ranking higher on Google, or any search engine for that matter, is to simply roll up your sleeves, or hire an experienced …
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Search Engine Optimization (SEO) is a powerful technique used to improve a Web sites ability to be listed and ranked on one of the first pages of a search engine's results page (SERP).
SERPs are the pages that you see after you click the search button.
Understanding SEO
Most of the time your company will show up on a SERP by simply typing …
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The days of overpriced Web sites are over! WordPress, Joombla! and Drupal are just some of the incredible open source websites you can customize to create a powerful web presence without spending thousands of dollars on your design. In most cases, just learning some basic HTML code can get you started right away!
If you are a small business owner, …
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Analyze your Website for Success!
A successful website needs proper planning and measurement throughout every stage of the process. Collecting data about your visitors, developing keywords that will improve your search engine ranking and benchmarking your results is all built around your ability to understand and use the data you collect.
It is …
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There are so many options (and opinions) floating around about how you should plan or update your website for today's global marketplace. With all of the new technology available, including the popularity of social media sites like Twitter and Linkedin, and the desire to be at the top of Google's search listings, it's no wonder why so many people are unsure where to begin or know what media mix is …
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