One of the fastest ways to increase the performance of your Web site is to focus on your  content. Writing for the Web is the art and science of writing copy that connects with both people and search engines. Keyword development is critical to your efforts, but knowing your audience is paramount. Never lose site of the fact that people (your customers) go online to either seek information or to perform a task.

Search engines, like Google deploy web crawlers to hunt and gather Web sites for their index. The information contained in the Web site is then served up to people during search queries. Focusing on your topic by providing clear and authoritative information can help you earn head of the line privileges leading to higher ranking and more traffic to your site.

In order to write copy that sells, your copy must:

• grab attention & interest
• create and cultivate desire
• have a clear call to action
• offer relevant subject matter content
• be easy to read and scan
• highlight the benefits, not features
• be written in second person singular (subject: you, object: you, reflexive: yourself)

Your content is the homing device that will guide people and search engines to your site. Optimized landing pages, quick and easy navigation, how-to resources, blogs, videos, and interactive media, ect. all provide the strategic advantage you can use to inform, persuade, close and repeat.

I can write copy for:

• Web sites
• Landing pages
• Blogs
• Email marketing campaigns
• Google AdWords
• Case studies
• White papers
• Brochures
• Print Ads
• Press releases
• Sales sheets
• Catalogs
• Newsletters
• Teleselling Phone Scripts
• Speeches for various occasions
• Video production and Film

Contact me today to get started!